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Randi Zuckerberg leaving Facebook to start social media firm [Updated]

August 3, 2011 |  3:47 pm

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Randi Zuckerberg is leaving Facebook to start RtoZ Media, a social media consulting firm.

Zuckerberg is the sister of CEO and co-founder Mark Zuckerberg and has been with the company for the last six years, but after spending the last three months on maternity leave, Randi Zuckerberg decided it was time to do something different, according to the website AllThingsD, which published what it says is a copy of her resignation letter.

She had previously been Facebook's director of marketing.

Here are a few excerpts from the letter, as published by AllThingsD:

I've decided my time at Facebook is coming to a close.

When I think about the projects I'm most proud of during my six years at the company, they all have one thing in common -- they revolve around the intersection of traditional media & social technology:

...

My goal is to launch my own innovative programming and work with media companies to develop their programming in new, and more social ways. In attacking this challenge, Facebook will clearly be a central element in all of my projects. I plant to demonstrate that ANYONE can do groundbreaking media work on the platform. And to the extent it makes sense for you, I'd be happy to advise Facebook on media projects.

...

Be assured that I will continue to be a strong, vocal evangelist for the most incredible social platform ever created. I am thankful for the strong mentorship, guidance, and support, which is empowering me to follow my dreams and show that you don't have to be an engineer to be a hacker :)

[Updated 4:08 p.m.: A Facebook spokeswoman emailed along this statement, confirming that Randi Zuckerberg is leaving the world's most popular social network:

We can confirm Randi has decided to leave Facebook to start her own company.  We are all grateful for her important service.]

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-- Nathan Olivarez-Giles

Twitter.com/nateog

Photo: Randi Zuckerberg at Facebook's Rent the Runway event at the 2010 Golden Globe Awards. Credit: Randi Zuckerberg via Facebook

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