Technology

The business and culture of our digital lives,
from the L.A. Times

LinkedIn 'social ads' will stop displaying users' names, photos

LinkedIn will no longer turn its users into unwitting cheerleaders for products and services, the professional networking site said Thursday.

LinkedIn users began protesting this week a new form of advertising on the site called "social ads" that  used individual user's names and photos to promote products or services they recommended or companies they followed.

The company said Thursday that it would stop displaying users' names and photos in ads. Instead, social ads will tell you when people in your network recommend a product or follow a company.

Linkedin1 LinkedIn is not the first social networking site to tap into the power of recommendations from friends. And it's certainly not the first to automatically include members in features. But the practice of making users opt out, instead of asking them to opt in, has alarmed privacy advocates and officials in the United States and in Europe.

Linkedin2 "What we've learned now, is that even though our members are happy to have their actions, such as recommendations, be viewable by their network as a public action, some of those same members may not be comfortable with the use of their names and photos associated with those actions used in ads served to their network," Ryan Roslansky, a director of product management at LinkedIn, said in a blog post.

RELATED:

How to opt out of LinkedIn sharing your data with third parties

How to unplug from Facebook, Twitter and Google+

Here's how to opt out of Facebook's facial-recognition feature

-- Jessica Guynn

Screen shots: LinkedIn's social ads before (top) and after (bottom)

 
Comments  ()

Connect

Recommended on Facebook


Advertisement

In Case You Missed It...

Videos

How to Reach Us

To pass on technology-related story tips, ideas and press releases, contact our reporters listed below.

To reach us by phone, call (213) 237-7163

Email: business@latimes.com

Andrea Chang
Armand Emamdjomeh
Jessica Guynn
Jon Healey
W.J. Hennigan
Tiffany Hsu
Deborah Netburn
Nathan Olivarez-Giles
Alex Pham
David Sarno


Categories


Archives