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HP TouchPad gets permanent $100 price cut

August 10, 2011 |  3:43 pm

HPTouchPad

Hewlett-Packard dropped the price of its HP TouchPad tablet on Wednesday, bringing the price $100 lower than the Apple iPad 2 and Samsung Galaxy Tab 10.1.

The move follows a temporary weekend promotion that knocked $100 off the TouchPad's price, which in HP's eyes seems to have gone over well with consumers.

"Despite the very short runway, we were pleased with customer response and, as a result, have made the decision to implement a $100 price drop on the U.S. list price of the HP TouchPad, enabling both HP and our channel partners to be even more price competitive in the marketplace," said Stephen DiFranco, HP's senior vice president of personal systems.

The new, lower price of the TouchPad is $399.99 for a 16-gigabyte model and $499.99 for the 32-gigabyte model.

DiFranco offered no word on how the lower price will affect the planned 4G version of the tablet, which doesn't yet have a release date but is available for pre-order from Amazon at a price of $699.99 with 32 gigabytes of memory.

For those who purchased a TouchPad before this weekend's promotion or the permanent price drop, HP is offering a $50 voucher for apps in HP's App Catalog.

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-- Nathan Olivarez-Giles

Twitter.com/nateog

Photo: The HP TouchPad tablet computer. Credit: Armand Emamdjomeh / Los Angeles Times

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