Technology

The business and culture of our digital lives,
from the L.A. Times

Facebook to kill Deals, its daily discount program

Getprev

Facebook Inc. is killing Deals, its daily discount program similar to Groupon and LivingSocial.

The decision comes a mere four months after the social networking giant first rolled out Deals in Atlanta, Austin, Dallas, San Diego and San Francisco, offering its own version of the flash discount sites that have proved popular since the economic downturn with offers for everything from haircuts to private jet rentals.

Facebook did not give a reason for ending Deals but said in a Friday statement that the program would conclude "in the coming months."

"We think there is a lot of power in a social approach to driving people into local businesses," Facebook said. "We've learned a lot from our test and we'll continue to evaluate how to best serve local businesses."

The offers -- arranged by a sales team with local merchants -- were emailed to Facebook users who signed up to the program.

Facebook stresses that it will continue to connect local businesses to potential customers through other products such as Ads, Sponsored Stories and Pages. It will also continue to offer "check-in deals" for users who check in and notify friends via Facebook where they are.

RELATED:

Facebook had 1 trillion page views in June, according to Google

Facebook's facial recognition violates German privacy laws, officials say

Researchers show power of Facebook facial-recognition software

--Shan Li

Photo: The Facebook logo at company headquarters in Palo Alto, Calif. Credit: Robert Galbraith / Reuters

 
Comments  ()

Connect

Recommended on Facebook


Advertisement

In Case You Missed It...

Videos

How to Reach Us

To pass on technology-related story tips, ideas and press releases, contact our reporters listed below.

To reach us by phone, call (213) 237-7163

Email: business@latimes.com

Andrea Chang
Armand Emamdjomeh
Jessica Guynn
Jon Healey
W.J. Hennigan
Tiffany Hsu
Deborah Netburn
Nathan Olivarez-Giles
Alex Pham
David Sarno


Categories


Archives