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Facebook had 1 trillion page views in June, according to Google

August 25, 2011 |  6:56 pm

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Facebook hit 1-trillion page views in June, according to Google.

But that staggering number on Facebook's traffic is just what's served up by Google's DoubleClick Ad Planner rankings, which compile data on Web traffic "from a variety of sources including anonymized, aggregated Google Toolbar data" and data from Google's DoubleClick ad management service.

There is, of course, Web traffic that takes place without the eyes of Google peering in and so one could guess that Facebook is past the Google DoubleClick monthly estimate. Mind boggling.

Also massive: Facebook had a 46.9% reach among all the Web surfers tracked by DoubleClick.

According to the Google data, Facebook had about 870 million unique visitors in June. Facebook has said it has more than 750 million users. The website Techland guessed that the disparity between the two numbers is likely due to visitors to Facebook who don't have, or weren't logged into, Facebook user accounts -- sounds like a good guess.

Google doesn't include Google.com or Gmail and other Google services in its monthly DoubleClick Ad Planner rankings. But YouTube, a Google-owned website, does get included and came in second in June with 790 million visitors, 100 billion page views and about a 42.6% reach of those online.

Yahoo, a Google rival, took third place with 590 million visitors in June, 78 billion page views and a reach of 31.8%, the rankings said. But a win for Yahoo is also a win for Microsoft's search engine Bing, which powers Yahoo's search.

Bing, on its own and without Yahoo, ranked 11th on the list with 230 million unique visitors, 9.6 billion page views and a reach of 12.4%, according to the DoubleClick data.

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-- Nathan Olivarez-Giles
twitter.com/nateog

Photo: Facebook Chief Executive Mark Zuckerberg speaks during a news conference at Facebook headquarters in Palo Alto in July. Behind him is a map of the location of Facebook's users worldwide. Credit: Justin Sullivan / Getty Images

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