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AT&T to offer only unlimited texting plans, starting Sunday

August 18, 2011 |  2:26 pm

mobile devices

AT&T is scrapping its $10-per-month 1,000-text-message plan, leaving only unlimited texting plans as of Sunday.

That leaves only two texting-plan options for new customers -- a $20-per-month unlimited text message plan or AT&T's family plan of $30-per-month for unlimited texting across up to five phone lines, said Mark Siegel, a spokesman for the carrier.

AT&T subscribers however don't need to have a formal text message plan, though if they don't have a plan and text anyway, the costs could add up quickly. AT&T charges 20 cents per text message and 30 cents per multimedia text message (any text message that also includes a photo or video), Siegel said.

"When we looked at our text messaging programs the vast majority of our customers were using the unlimited plans, and text messaging is really bigger than ever right now," he said. "So there you go."

Those who already have AT&T and are on the company's $10/1,000-message plan can keep that plan if they want, even if they switch to a new phone later on, Siegel said.


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-- Nathan Olivarez-Giles

Photo: Josh Cain of Eagle Rock in 2007 with the three devices he carried back then: a BlackBerry for e-mail and two Motorola phones. Credit: Courtney Hergesheimer/Los Angeles Times