Walter Isaacson book 'iSteve' renamed 'Steve Jobs: A Biography'
Walter Isaacson's biography of Steve Jobs, already a top seller months before its release, is dropping the title "iSteve: The Book of Jobs" in favor of "Steve Jobs: A Biography."
From one extreme to another -- from a silly title to a bit of a cliche -- what the book is called may not matter much.
The book has already hit Amazon's bestseller list, fueled by readers who want to know more about the life of Apple's CEO, his tenures running the tech giant two different times -- with an ouster in the middle, his time at the short-lived NeXT Computer and his work with the animation studio Pixar.
"Steve Jobs: A Biography" is due to hit bookstores and iPads on March 6, 2012, and is written by Isaacson, who is the president of the Aspen Institute, a D.C. think tank. Isaacson is also a former executive at Time magazine and CNN and has written the bestselling biographies "Benjamin Franklin: An American Life" and "Einstein: His Life and Universe."
The name of the Jobs bio was changed Tuesday on Amazon's listing of the book, which was first reported by Fortune magazine.
-- Nathan Olivarez-Giles
Image: A screen shot of the Amazon listing for "Steve Jobs: A Biography," formerly known as "iSteve: The Book of Jobs." Credit: Amazon.com