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Video name tags travel with Rihanna's Loud Tour

July 9, 2011 | 12:00 pm


If you make it to a Rihanna concert this summer, you may notice the kids handing out free lotion products from skin-care company Nivea, which is sponsoring the singer's Loud Tour. You may also notice the kids sporting some bright bling -- video name tags.

Pinned to their chests, these tags play commercials of bathing beauties applying Nivea lotion. The video tag were created by San Dimas display company Recom Group Inc.

Steven Barber, Recom's director of sales, said the video tags are a marketing tool for getting spectators to stop and take a second look. "It's a sensory overload because no one has done this before," he said. "The kids handing out lotion at Rihanna were getting squashed by thousands of people wanting to get a second look."

The video tags have also been adopted by Fox News and ABC Good Morning America, which is plastering the little screens onto mikes for their summer concert series.

Barber said movie studios and sports teams were also interested in buying the $199 tags as a promotional strategy.


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-- Shan Li

Photo: A man wears video trading tags from Recom Group. Photo: Recom Group