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Toyota’s ‘Window to the World’ concept makes car windows interactive

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Automakers these days are all abuzz about interactivity, integrating voice-activated calling functions, personalized Internet radio access and a slew of other fancy telematics into the dashboards of their vehicles.

Meanwhile, Toyota’s busy gazing out the window.

In a concept project, Toyota Motor Europe and the Copenhagen Institute of Interaction Design envision car windows as touchscreens that allow passengers to interact with the passing scenery.

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Dubbed the “Window to the World,” the glass would be used like an Etch-a-Sketch toy, where riders can trace objects they see outside to create a drawing. They would also be able to see a zoomed view of distant objects or gauge their distance from the vehicle.

Take a look above.

But car windows are leaping to life in other ways too.

Last month, digital marketing agency Fusion92 debuted a prototype of an interactive window sticker as part of an experiment for Cadillac. The sticker -- displaying the standard information about price, fuel economy and more -– becomes a touchscreen kiosk in the presence of customers.

The sticker would provide customized details, such as updated prices, loan payments and informative videos. See it in action below.


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-- Tiffany Hsu [follow]

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