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Toyota's 'Window to the World' concept makes car windows interactive

July 23, 2011 |  8:00 am

 Automakers these days are all abuzz about interactivity, integrating voice-activated calling functions, personalized Internet radio access and a slew of other fancy telematics into the dashboards of their vehicles.

Meanwhile, Toyota’s busy gazing out the window.

In a concept project, Toyota Motor Europe and the Copenhagen Institute of Interaction Design envision car windows as touchscreens that allow passengers to interact with the passing scenery.

Dubbed the “Window to the World,” the glass would be used like an Etch-a-Sketch toy, where riders can trace objects they see outside to create a drawing. They would also be able to see a zoomed view of distant objects or gauge their distance from the vehicle.

Take a look above.

But car windows are leaping to life in other ways too.

Last month, digital marketing agency Fusion92 debuted a prototype of an interactive window sticker as part of an experiment for Cadillac. The sticker -- displaying the standard information about price, fuel economy and more -– becomes a touchscreen kiosk in the presence of customers.

The sticker would provide customized details, such as updated prices, loan payments and informative videos. See it in action below.


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