Technology

The business and culture of our digital lives,
from the L.A. Times

Madison, Wis., snags Guinness record for longest hybrid parade

Photo: An aerial view of the parade. Credit: Smart Motors Last weekend, a line of 208 hybrid cars snaked through city streets, but not in tree-hugging Berkeley or the technology hotbed of New York.

This was the cheese-loving lake community of Madison, Wis., which scored a Guinness world record on Sunday for the longest hybrid parade.

Apparently, having the highest percentage of people with PhD's wasn’t a good enough record. Bet it feels good beating Belgium, which held the previous title with a measly 140-car event last year.

Starting and ending at the Smart Motors dealership, the 2.1-mile route was crammed with Toyota Priuses, Ford Escape hybrids, Honda Insight hybrids and more, with drivers from 10 states and Canada.

The vehicles, according to organizers, stuck mostly to their electric modes, making it one of the quieter parades in memory.

RELATED:

Electric cars about to cost more in California

Yellow hybrid stickers for carpool lanes set to expire

Toyota, Ford hybrid vehicles rank highest

-- Tiffany Hsu

Photo: An aerial view of the parade. Credit: Smart Motors

 
Comments  ()

Connect

Recommended on Facebook


Advertisement

In Case You Missed It...

Videos

How to Reach Us

To pass on technology-related story tips, ideas and press releases, contact our reporters listed below.

To reach us by phone, call (213) 237-7163

Email: business@latimes.com

Andrea Chang
Armand Emamdjomeh
Jessica Guynn
Jon Healey
W.J. Hennigan
Tiffany Hsu
Deborah Netburn
Nathan Olivarez-Giles
Alex Pham
David Sarno


Categories


Archives
 



In Case You Missed It...