IPad users like to lounge in easy chairs, browse on Safari, report says
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It was only a matter of time before some institution of higher learning surveyed iPad owners about the burning question: Where are you usually when you’re using the tablet computer? In a bus? Bedroom? Kitchen? Hiding from your boss in a cupboard?
Well, most owners (51%) spent more quality with their Apple iPads in the comfort of a couch or easy chair than in their office (only 6%), at work (7%), in the bedroom (17%) or in the kitchen (6%), according to a recent survey of 561 iPad owners conducted by the Reynolds Journalism Institute at the University of Missouri. Alas, the survey neglected to include bathroom as a category.
Those surveyed also reported that they most frequently used the Safari Web browser app (21%), followed closely by apps for Mail (20%) and the New York Times (13%).
And apparently people like to read a lot on their iPads: more than half liked to catch up with news using apps that aggregate stories. Furthermore, 41% read newspapers with an app and 39% read books.
And among those who buy magazines via the iPad, a good portion will work through them in the early morning (between 5 a.m. and 8 a.m.) or at night (between 8 and 11 p.m.).
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--Shan Li
