Facebook launches free mobile app for more than 2,500 phones
Chief Technology Officer Bret Taylor declared 2011 the year of mobile for Facebook.
On Tuesday, the company rolled out "Facebook for Every Phone," a free app that makes it easy to access the social networking service from more than 2,500 different phones. It's offering unlimited data on the app for the first 90 days of use to get people to try it. And it's working on making the app available on even more handsets.
Mobile is a crucial frontier for Facebook as social networking becomes increasingly mobile. Facebook wants to hook up with all of its 750 million users on their mobile phones, which Taylor describes as "inherently social." Mobile users are twice as active on Facebook as people who are logging on via personal computers. So far, more than 250 million Facebook users are connecting via mobile.
Taylor predicts mobile use will eventually eclipse desktop use.
-- Jessica Guynn
Images: Facebook's new "Facebook for every phone" app. Credit: Facebook