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HP’s Pivot magazine on TouchPad will showcase HP WebOS apps, developers

June 23, 2011 | 12:47 pm

Hewlett-Packard's HP WebOS App Catalog won't have as many applications for sale as Apple's iOS or Google's Android Marketplace when the HP TouchPad hits retail shelves July 1.

HPTouchPadPivot But HP is hoping to bring some shine to what is there, help notable apps go unnoticed and also encourage developers in the process, by way of a monthly magazine called Pivot that will spotlight HP WebOS apps.

"Pivot will showcase a broad range of applications -- and the developers who create them -- by providing customers the freedom to explore based on their interests and lifestyles," HP said in a statement.

Aiding app discovery, and thereby downloads and apps sales, is a move to jump-start HP's app ecosytem against the market leaders in iOS and Android.

"We want our partners to experience WebOS as the growing platform of opportunity, and we're investing in new ways to help market their applications on our platform," said Richard Kerris, HP's vice president of WebOS worldwide developer relations.

Pivot will publish "original content by journalists and photographers affiliated with leading publications" and include "visually driven editorial pieces, columns from notable guest writers sharing their perspectives on digital culture, feature stories focused on applications around specific topics, and in-depth reviews," HP said.

The magazine is also looking to reach not just U.S. customers but also international WebOS users by being offered each month in English, French, German and Spanish.

The HP TouchPad, the first device that will run on WebOS 3.0, hits stores July 1, and will sell at an iPad-match price point of $499.99 for a 16-gigabyte, Wi-Fi-only model or $599.99 for a 32-gigabyte Wi-Fi-only model.

Britain, Ireland, France and Germany get the TouchPad on July 2, while Canada will land the new tablet July 15. HP said it will launch the device in Australia, Hong Kong, Italy, New Zealand, Singapore and Spain later in the year.

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-- Nathan Olivarez-Giles

twitter.com/nateog

Image: The first issue of Pivot on an HP TouchPad. Credit: Hewlett-Packard

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