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Twitter in talks to take over TweetDeck

April 18, 2011 |  6:36 pm

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Twitter is in talks to buy TweetDeck and its eponymous Web and mobile app for about $50 million, according to a report.

TweetDeck is one of the most popular Twitter clients on the market, allowing users to do many of the same things they can on on Twitter's website and apps -- tweets, direct messages, lists, search trends.

Twitter is eyeing taking over TweetDeck as part of its plan to increase the micro blogging platform's appeal, according to the Wall Street Journal, which first reported the rumored talks, citing "people familiar with the matter."

Officials at Twitter, based in San Francisco, and TweetDeck, based in London, were not available for comment Monday.

Twitter's reported interest in TweetDeck comes shortly after Twitter co-founder Jack Dorsey returned to the social media firm to lead product development, while remaining chief executive at Square, the mobile payments start-up.

Last month, Dorsey told students at Columbia University that Twitter will have to become "more approachable so that people can get into it immediately and it's extremely relevant right away."

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Photo: TweetDeck display outside the keynote hall at Intel Developer Forum in San Francisco in September 2009. Credit: Niallkennedy via Flickr

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