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Facebook launches 'Send' button for more private sharing

April 25, 2011 |  1:11 pm

Facebooklogo Don't want to blast all your friends with what you "like" on Facebook? The social networking site is rolling out a new "Send" button to click.

Rather than sharing with everybody how much you dig Razy Gogonea's audition for "Great Britain's Got Talent," you can just send the link to that select group of friends who will not laugh at you.

How it works: When a user clicks to "send" a page on a participating site (such as Gilt Groupe, 1-800-Flowers.com and People.com), he or she can type the names of Facebook friends, Facebook groups or email addresses. Other sites can add the "Send" button with a bit of computer code.

It may seem like a bit of sharing overload with all the various buttons on Web pages helpfully placed there to make it easier to tell your friends exactly what you're ogling at all times. The latest addition was Google's +1 feature.

But Facebook, which has gotten hit with accusations that it pushes people to share too much, says it's trying to help friends share more privately.

That was also the idea behind its Groups product, which it revamped last October. Since then, Facebook users have created 50 million groups to stay in touch with relatives, roommates, classmates and teammates. Now Groups is getting some new features, including photo albums and polls.

One new feature is bound to be a crowd pleaser: Giving more control to limit who can join groups. Before anyone could be invited. Now new recruits have to be approved before they are added.

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-- Jessica Guynn

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