CES: Verizon, Sony, T-Mobile unveil social media strategies
Major exhibitors at the CES in Las Vegas are ramping up their social media marketing campaigns to promote product launches and news conferences during the show.
Verizon representatives will live-tweet a keynote address featuring Chairman Ivan Seidenberg and Chief Operating Officer Lowell McAdam, as well as a news conference that previews the company's first 4G LTE Android-based consumer devices. The news conference also will be streamed live on Verizon's Facebook page and at CNET.com at 8:30 a.m. PST Jan. 6.
Sony spokeswoman Marcy Cohen said the company’s social media strategy involves engaging CES attendees and also tech enthusiasts who will not be in Las Vegas.
The consumer electronics company will live-stream its news conference and Q&A with company executives on its Facebook page and at ustream.tv on Jan. 5 at 5 p.m. PST. The Q&A panel will take questions from viewers across social networks.
The company encourages fans on Twitter to tweet using #SonyCES and to visit the Twitter wall at its booth. Foursquare users can check in there or at the Sony Style store at Caesar’s Forum Shops.
Chipmaker Intel also will harness social media to deliver an innovative visualization of the Intel chatter its fans are sharing across social networks and the products people are talking about at the show. A similar demonstration from last year’s show can be seen here.
The company will live-stream its press launch on Facebook and will promote a new campaign with a contest at Intel.com, Facebook and YouTube. Company reps also will post a series of behind-the-scenes blogs, videos and event updates.
T-Mobile’s social media sites will feature several demonstration videos of new products, photos of devices, and an early peek at new marketing campaigns. The company will debut a new corporate blog that will act as a hub for its virtual CES experience.
The communications company will use Twitter to give out a limited number of passes to an event Thursday night where fans will have an opportunity to try out T-Mobile’s latest devices and meet with Carly Foulkes, T-Mobile’s pitchwoman for its myTouch 4G marketing campaign.
Jeremy Stoehr at Audiovox said CES buzz had helped Audiovox and RCA increase their combined Facebook fanbase from about 2,000 fans to more than 12,000 in the last month.
He said: “This year at CES we will place a significant focus on our RCA and Audiovox Facebook and Twitter pages. Our main goal is to build up our fan base, not just to hit a certain number, but to have a large group to be able to reach out to with new products, fan giveaways and contests, and focus groups.”
—- Craig Howie
Photo: A worker watches a display at a Sony booth during preparations for the 2011 International Consumer Electronics Show. Credit: Steve Marcus / Reuters.