CES: Netflix button coming to remote controls
Netflix told CES attendees Tuesday that it would soon be available on remote controllers that operate Internet-connected TVs, Blu-ray disc players and other devices, enabling subcribers to access movies with one click.
Netflix Inc. said consumer electronics companies would begin selling remotes this spring with "Netflix" buttons -- including some featuring the iconic red Netflix logo. The companies include Sharp, Sony and Toshiba.
"For members who want even more convenience when instantly watching TV shows and movies streaming from Netflix, the answer is about to be right in their hands," said Netflix chief product officer Neil Hunt. "No more turning on the TV, going to a home screen and searching for the Netflix icon."
Netflix, which built its business by delivering DVDs through the mail in red envelopes, is fast evolving into an Internet streaming provider that is an increasingly formidable competitor to cable and satellite television systems and pay TV channels such as HBO.
Two-thirds of the company's nearly 17 million subscribers have watched video on the Los Gatos, Calif.-based company's online service, which can be delivered through computers or directly to television sets with Web connections.
-- W.J. Hennigan
Photo: An artist's rendering of what the remote controls might look like. Credit: Netflix