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from the L.A. Times

Twitter's retooled business website makes it easier to buy ads, promoted content


Twitter relaunched its business efforts Wednesday to not only help companies more easily use the social media site, but also to sell more advertisements, Promoted Tweets, Promoted Trends and Promoted Accounts.

"We’ve seen tremendous growth in the creative ways businesses and organizations are leveraging Twitter, and we want to make sure you have access to their great ideas," spokeswoman Carolyn Penner wrote in a blog post.

The retooled site includes a tutorial breaking down the basics of how to use Twitter, a guide on how to optimize your activity with tips on building a following for a business, and a section called Start Advertising.

Advertising revenue is a key factor in Twitter becoming a major force on the Web, alongside the Googles and Facebooks of the Internet, which pull in millions of dollars from ads on their sites. The reboot of is Twitter's latest push to generate more revenue.

As a part of its renewed business push, Twitter is now offering analytical data for those companies who buy ads or promoted content on the site.

Penner hinted that more products and services, aimed at business customers, will come to Twitter in the future. "We'll continue to update the site with fresh use cases, tips, tools, and resources," she wrote. Use cases are examples of how businesses can use Twitter as a marketing tool.


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-- Nathan Olivarez-Giles

Image: A screenshot of Twitter's business website,

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Andrea Chang
Armand Emamdjomeh
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Nathan Olivarez-Giles
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