Cyber Monday breaks record with more than $1 billion in online sales, says ComScore
It was the heaviest online shopping day in history, representing a 16% increase from last year’s $887 million Cyber Monday haul, according to research firm ComScore.
Nearly half of all shoppers -– 48.9% -- hopped onto their work computers to shop, while 45.4% made their digital purchases from home.
And there were more buyers spending more money on more items -– 9 million people each spent an average of $114.24. That pans out to roughly $60 for each of 17.1 million transactions.
The first 29 days of November pulled in $13.5 billion, or 13% more than the same period in 2009 in online purchases. E-retailers raked in $648 million from Black Friday alone, a 9% increase from the day after Thanksgiving in 2009.
Merchants hope that’s a sign of happy holidays to come.
-- Tiffany Hsu
Photo: Carol Uyeno looks at Cyber Monday sales on her computer at her home in Palo Alto on Monday. Credit: Paul Sakuma/Associated Press