Bebo brings back founder as strategic advisor
Bebo, the social network bought by AOL and sold just two years later, said it has regained its founder Michael Birch as a strategic advisor.
In June, AOL sold Bebo to Criterion Capital Partners for an undisclosed amount.
The site, similar to Facebook and other social networking sites, gives users the opportunity to post blogs, pictures and videos. But its popularity has waned with the rise of sites such as Twitter and LinkedIn.
"There is a huge opportunity to re-invent Bebo, to approach social from a different perspective and create a viable alternative to the now established market leaders," Birch said in a statement.
The company said Birch also invested money in Bebo, although the amount was not disclosed.
-- W.J. Hennigan