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Amazon's third-generation Kindle is the best-selling product of all time on Amazon.com

December 27, 2010 | 11:34 am

Amazon's third-generation Kindle is the best-selling item on Amazon.com, ever.

Kindle-Angle-graphite The retail-giant declined to disclose official sales numbers for the latest version of its Kindle, but did say Monday that its e-reader had sold in the millions and surpassed its previous all-time best seller: "Harry Potter and the Deathly Hallows," the seventh and final book in the Harry Potter series.

Amazon also said that many consumers were buying Kindles alongside tablet computers.

"Customers report using their LCD tablets for games, movies and Web browsing and their Kindles for reading sessions," Jeff Bezos, Amazon.com founder and chief executive, said in a statement.

"They report preferring Kindle for reading because it weighs less, eliminates battery anxiety with its month-long battery life, and has the advanced paper-like Pearl e-ink display that reduces eye-strain, doesn't interfere with sleep patterns at bedtime, and works outside in direct sunlight," the statement said.

The Kindle's $139 price point is another key reason tablet owners aren't shying away from the e-reader, Amazon said.

The company also announced -- again without disclosing specific numbers -- that on Saturday, Christmas Day, more people turned on new Kindles for the first time, downloaded more Kindle apps, and purchased more Kindle books than on any other day in history.

On Amazon.com's busiest day this year, Nov. 29, it sold products at a pace of 158 items per second -- a new company record -- ending in more than 13.7 million items to customers in 178 different countries. 

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-- Nathan Olivarez-Giles
twitter.com/nateog

Image: A third-generation Amazon Kindle. Credit: Amazon

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