Yahoo appoints Wayne Powers new North American ad sales head
Yahoo Inc. has named former Time Warner Inc. executive Wayne Powers to head North American advertising sales.
Powers, who previously served as president of Time Inc.'s media group, will fill a position that has been vacant since Joanne Bradford left the company in March to join online media group Demand Media Inc.
Yahoo, based in Sunnyvale, Calif., has struggled with ad sales, particularly in North America. Yahoo announced in October that third-quarter revenue rose 1.6% compared with the same period last year, helped in part by lower costs and the sale of help-wanted site HotJobs to rival Monster WorldWide Inc. However, search ad sales dropped 7%.
"[Powers'] record of brand building with advertisers and his focus on driving revenue through creative executions will serve both Yahoo and Madison Avenue well," Ross Levinsohn, Yahoo's executive vice president of the Americas, said in a statement.
-- Shan Li
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