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Online advertising to balloon to $50 billion, Morgan Stanley's Mary Meeker says

Mary Meeker, whose reputation came under fire in the fallout from the dot-com boom, is once again one of the top analysts influencing investors.

A managing director who leads Morgan Stanley's technology research, Meeker came up with 10 questions that Internet executives should ask themselves. She reeled off thoughts, statistics and predictions for the Internet industry during a presentation at the Web 2.0 Summit in San Francisco on Tuesday.

Among the most eye-popping: a $50-billion online advertising boom. Meeker pointed out that people spend 28% of their time on the Internet but that only 13% of advertising is there.

She also said that Facebook has "one of most undermonetized classes of advertising on the web" and that "Twitter is in a similar situation."

Meeker returned again and again in her talk to the dramatic growth of the mobile Web. She predicted that in 2012, smart-phone shipments will overtake those of personal computers. A new wave of companies, such as Dave Morin's Path, are building on that prediction, focusing on mobile apps rather than on websites.

-- Jessica Guynn

 
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