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Tweetbeat wants to help users discover more interesting stuff on Twitter

Call it the search for relevance. Whether you are perusing the Web or updates on Twitter, chances are you spend too much time on too much random stuff that does not interest you.

One of the companies trying to cut through the noise is social media search engine Kosmix, which officially released its Tweetbeat product Wednesday at the TechCrunch Disrupt conference in San Francisco.

Tweetbeat scans more than 90 million Twitter updates each day, using semantic technology to pick out the most interesting people discussing the most interesting topics, in real time. The Mountain View start-up bills the service as "the end of hashtags" because its users would no longer have to tag an update. Kosmix says Tweetbeat works for any major event, whether the recent fire in San Bruno, the season premiere of "Glee" or an NFL game.

"With the whole world tweeting, it’s hard to distinguish the signal from the noise. Tweetbeat helps you find what matters," Kosmix co-founder Anand Rajaraman said.

Kosmix gained an early following this summer when it launched a preview version of Tweetbeat to pull out compelling updates about the World Cup soccer tournament.

-- Jessica Guynn

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