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Anticipation builds for Apple's iPhone 4 press conference Friday

July 15, 2010 | 12:04 pm

Apple Inc. announced it will hold a press conference Friday at 10 a.m. at its Cupertino, Calif. headquarters.

Reason for the gathering: the iPhone 4.

The company sent out a note to reporters Wednesday but declined to comment further on what it will say regarding its newest iPhone.

In case you're not up to speed, Apple --- which sold 1.7 million iPhone 4s in its first three days last month --- has been caught up in whirlwind of negative publicity and rumors of a possible recall of the popular phone ever since Consumer Reports magazine said on Monday it could not recommend it.

Some users have been complaining that the phone loses signal bars or drops calls when held a certain way.

Apple has denied accusations of a design flaw in the antenna, instead blaming the issue on an incorrect display of the signal bars. It has issued a beta version of the software update.

But Consumer Reports said its own tests found a problem with the antenna, and on Wednesday it issued another recommendation that putting a rubber casing, or "bumper," on the device seems to clear up the problem and suggested Apple offer it to its customers at no additional cost.

Although a recall of the iPhone is unlikely -- it would cost the company $1.5 billion, according to a Bernstein Research analyst --- there's a wide range of things Apple could say at tomorrow's press conference.

Some speculate that a "fix" to the issue could be announced or that they'll provide free bumpers to all current and future iPhone 4 users.

Stay tuned.

---Kristena Hansen

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