Twitter 'influencers' could win Virgin America flight
Tech-conscious airline Virgin America has launched a new program with social-analytics firm Klout that will offer top "Twitter influencers" one free, round-trip flight from Los Angeles or San Francisco to Toronto any time between June 23 and Aug. 23.
In order to qualify for Virgin America's program, users need to create a Klout account and link it to their Twitter profiles. From there, Klout examines how many followers the user has, how often their profile updates are being shared with others and several other factors. If it determines that the user is a top influencer, Klout will e-mail the user to say they are eligible to take advantage of the offer.
Top influencers will also be invited to Virgin America's June 29 Toronto launch event, which will officially kick off the inclusion of Toronto as one of the airline's hubs.
Virgin America says it doesn't expect anything in return. Users won't be required to tweet about accepting the offer, nor will they need to talk about taking a Virgin America flight. It seems that the airline is simply experimenting with social networking to try and get the word out about its new hub. All in all, it seems like a pretty good marketing idea.
Those interested in winning a round-trip flight from Los Angeles or San Francisco to Toronto can sign up on the Virgin America Klout page. The deadline is July 15.
-- Don Reisinger