Advertisement

Google buys social media site Aardvark

Share

This article was originally on a blog post platform and may be missing photos, graphics or links. See About archive blog posts.

Google confirmed Thursday that it bought social search engine Aardvark.

It did not disclose details.

TechCrunch reports that Google paid about $50 million for Aardvark.

Advertisement

Mechanical Zoo, the San Francisco company that created the Aardvark service, was founded by several ex-Google executives including Max Ventilla and Nathan Stoll. It’s a site where users can ask questions and get answers from their social network, a popular new concept being tested by other start-ups.

This is the second major social-media move this week for the Internet giant. Google announced Tuesday that it has added Buzz to its Web mail service Gmail.

-- Jessica Guynn

Advertisement