Facebook surpasses Yahoo to become second most-popular website
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The social network has surpassed Yahoo to become the second most-visited website in the United States, reports Web analytics firm Compete. Only Google stands in its way of becoming the country’s most popular site.
Facebook attracted nearly 134 million unique visitors in January alone. Yahoo’s traffic declined in January to 132 million unique visitors. Google had over 147 million unique visitors in January.
Compete also found that Facebook users are extremely engaged. The company reported that Web users spent 11.6% of all their Internet time in January on Facebook.com. Compare that to 4.25% of their time on Yahoo and 4.1% of their time on Google.
Facebook has enjoyed explosive growth over the last year. The company recently announced that it has over 400 million active users, 50% of whom log on to the site each day. Those users upload over 3 billion photos to the site each month.
But whether or not Facebook can catch Google remains to be seen. Google Search continues to gain market share. And with the recent launch of Google Buzz, a social network designed to compete with Facebook, the search company might be able to steal some users away from the world’s top social network.
--Don Reisinger