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AT&T to Verizon: We're improving cell coverage in SoCal [Updated]

October 29, 2009 |  5:07 pm

Cell-towers As Verizon Communications Inc. and Motorola Inc. hype their new Droid phone, AT&T Inc. is firing back with a response -- improving its cell service.

AT&T announced today that it's rolling out six new cell sites in Los Angeles County as well as five new sites in Orange County and one in Ventura County.

The new sites should improve cellphone coverage and 3G Internet connectivity in those areas. AT&T is set to add 200 sites in California before the end of the year and upgrade 320 existing ones to 3G.

AT&T still has Apple Inc.'s iPhone, one of the most desirable wireless devices, exclusively in its arsenal.

But with Verizon releasing the Droid, a worthy iPhone competitor, on Nov. 6, AT&T will have to strike back by making sure its phones can actually make calls and keep them connected.

IPhone owners often complain of dropped calls and unreliable 3G connectivity. Verizon has been capitalizing on the stigma with an ad campaign for its network, saying, "There's a map for that" -- that being reliable national wireless coverage.

Updated, Oct. 30, 9:52 p.m.: Verizon wrote in to tell us that it has added nine local cell sites to its network in October.

-- Mark Milian

Photo credit: Sean Masterson / European Pressphoto Agency