Two Justin Timberlake fragrances disguised as mp3 players
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When you walk by the cologne counter at the department store, resist the temptation to lift the new Justin Timberlake fragrance to your ear. The new man-scent bearing his name, called Play, comes in a bottle made to resemble an mp3 music player, complete with rewind and fast-forward arrows.
Givenchy, which makes the cologne, explains on its site that mobile players are ‘quintessential objects of modernity and style that have become both everyday objects and icons of our era.’
If that language is not tortured enough for you, the company goes on to say its product ‘is a perfume for a man who is in touch with his era and ready to live his emotions to the full.’
It comes in two scents to fit ‘olfactory emotions.’ The names: eau de toilette and eau de toilette intense.
You could just image how much fun the ‘Porky’s’ movies could have with those.
Or maybe Play is an early prototype of a product that could finally take on the iPod -- a portable music player that makes you smell irresistible.
-- David Colker
