Real money spent on virtual goods
About one in 10 Americans reached into their wallets last year and spent an average of $30 on virtual goods, those pixelated swords, outfits and other non-real items used in online games such as Habbo and Club Penguin, according to a report released this morning by Frank N. Magid Assoc.
Of the $1 billion projected spending worldwide on virtual goods this year, between $200 million and $250 million will come from the U.S., the report said. Strategy Analytics, another firm that also is bullish on this market, has projected that it could grow to $17.3 billion in 2015.
Why waste real money on intangible items? According to a researcher with the Helsinki Institute for Information Technology Vili Lehdonvirta, people buy intangible items to gain status, identity, membership, class and performance.
Of course, the Magid results are potentially skewed -- the 1,927 people who participated were polled online, meaning they were more likely than the general population to be comfortable with online transactions (such as taking surveys or buying that fabulous chain mail to go on their level 80 troll).
-- Alex Pham
Follow my random thoughts on games, gear and technology on Twitter @AlexPham.
About one in 10 Americans reached into their wallets last year and spent an average of $30 on virtual goods, those pixelated swords, outfits and other non-real items used in online games such as Habbo and Club Penguin, according to a report released this morning by Frank N. Magid Assoc. ...
Of course, the Magid results are potentially skewed -- the 1,927 people who participated were polled online, meaning they were more likely than the general population to be comfortable with online transactions (such as taking surveys or buying that fabulous chain mail to go on their level 80 troll).
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The number people spending on virtual goods and the amount they are spending seems very high to me, so I am going to guess that the results are skewed.
Posted by: Suzanne Lainson | July 30, 2009 at 03:11 PM
This is what Acclaim Games is all about now. They have a bunch of games that are totally free to play, but you can buy optional items if you want to look cool or have extra features. 9Dragons is cool, and watch out for RockFree when it comes out of beta! www.acclaim.com
Posted by: onlinegamer85 | July 30, 2009 at 03:19 PM