The business and culture of our digital lives,
from the L.A. Times

Microsoft and Apple to battle it out in same Mission Viejo mall

It will soon be war at The Shops at Mission Viejo mall in southern Orange County.

That's where one of the two first Microsoft stores will be opening, according to a report by CNET News that was later confirmed by the software giant.The stores will be selling laptops, Xbox game consoles, games and the Zune music player, among other items.

The Mission Viejo mall already has a Nordstrom, Pottery Barn, Fragrance Hut and a little store called Apple.

Yes, the biggest rivalry in the electronics world will soon be under the same roof. But it's not sure when this will happen -- Microsoft will not say when its planned chain of stores will open. The other store that CNET said Microsoft would be opening will be in Scottsdale, Ariz.

Microsoft also has not disclosed what the stores will look like;however the company did acknowledge that sketches recently leaked to the Gizmodo site were real. The final look, however, has not been finalized, the Redmond, Wash.-based company said.

Let's just hope that Microsoft's Mission Viejo store is far from Apple's. Otherwise, it could be iPods and Zunes at 50 paces. 

-- David Colker

Comments  ()


Recommended on Facebook


In Case You Missed It...


How to Reach Us

To pass on technology-related story tips, ideas and press releases, contact our reporters listed below.

To reach us by phone, call (213) 237-7163


Andrea Chang
Armand Emamdjomeh
Jessica Guynn
Jon Healey
W.J. Hennigan
Tiffany Hsu
Deborah Netburn
Nathan Olivarez-Giles
Alex Pham
David Sarno