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E3: Dante’s Inferno protest

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This article was originally on a blog post platform and may be missing photos, graphics or links. See About archive blog posts.

About 13 people gathered outside the Convention Center in what appears to be a marketing stunt. Credit: Tony Pierce / Los Angeles Times

Update June 9, 3:14 pm: Electronic Arts Spokeswoman Tammy Schachter has confirmed that the ‘protest’ was a publicity stunt. But that hasn’t stopped some journalists, including ourselves, from thinking it was real. After the recent ruckus over EA’s Godfather 2 gag, the score appears to be rogue viral marketing 2, game journalists 0.

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It now appears that the protest against the Electronic Arts game ‘Dante’s Inferno’ that we posted about Wednesday was actually a publicity stunt arranged by EA itself. A brochure handed out by the protesters -- or is that actors? -- points to a website, wearesavedgroup.org, which appears designed to promote ‘Dante’s Inferno’ as much as bash it. There’s a video full of game footage, a link to the trailer, and a link to the official Dante’s site.

The site was registered on Monday, June 1, through Domains By Proxy, a company that lets people set up websites without disclosing their identity.

-- Ben Fritz

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