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Virtual shopping malls try again to sell things in 3D

December 8, 2008 |  6:50 pm

Emall
It's been more than a year since a slew of marketers pulled out of Second Life and pundits worried that the 3D virtual world had jumped the shark. So why is a Kentucky company opening dozens of virtual malls that allow marketers to advertise their wares in a place that looks a heck of a lot like Second Life? And why do the avatars in this virtual world look a bit like neckless zombies? Perhaps because marketers never learn. Find out more on the LA Times Shopping blog.

Photo: She's aliiiiive! An avatar in a VirtualEShopping.com mall. Credit: VirtualEShopping.com

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