Web video traffic drops in November. Sarah Palin’s fault?

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Traffic to online video sites dropped from October to November. Let’s do like the McCain campaign after the election and blame Sarah Palin!

ComScore, the research firm, said today that traffic to YouTube dropped a teensy bit, about 0.0006%, in November from the month before. But it was much worse for two sites -- Hulu traffic fell almost 11% and NBC.com’s dropped in half! Peter Kafka at All Things Digital’s MediaMemo blog says there’s a good reason: After Nov. 4, there were no more of Tina Fey’s pitch-perfect sendups of the Alaska governor turned vice presidential candidate on ‘Saturday Night Live.’ And Hulu (a joint venture between NBC and Fox) and NBC.com were the only websites with legal versions of those ‘SNL’ skits.

-- Chris Gaither

Sarah Palin photo by Carolyn Cole / Los Angeles Times