Blockbuster upgrades its downloadable movies

Blockbuster to Netflix: "I'll see your Roku box, and raise you $99."
Today, Blockbuster rolled out a set-top box that lets people watch movies downloaded from the company's website the way they'd watch any other Blockbuster rental -- on a television screen. The MediaPoint box, made by 2Wire of San Jose, sells for $99, but it comes with credits good for 25 free downloadable movie rentals. Those downloads are worth $3.99 each, so the price effectively is zero. Schweet! Oh and yes, the box supports high-definition video, although it's hard to find HD titles in the Blockbuster OnDemand service (formerly known as Movielink, back when it was owned by a group of Hollywood studios).
It's a compelling offer on paper, and it helps Blockbuster overcome the biggest hurdle to mainstream acceptance of its download service -- to wit, how hard it has been for most customers to watch a downloaded film on their TV set.* Consumers, however, can choose from a growing number of devices capable of bringing content from the Web to the TV. And although the competitors may not beat Blockbuster's price, some offer a stronger set of features. At least for now....
A press release came into the office that began "The thought of putting a hand in the garbage disposal makes most people react with fear and disgust."




