The Sims go to H&M

The Sims, a popular computer game that's sold more than 100 million copies in the last eight years, has often been called a "dollhouse" game. What happens when the dolls break out of the dollhouse?

That happened last summer when Electronic Arts, publisher of The Sims, teamed up with Swedish clothing retailer H&M to sponsor an online fashion runway featuring outfits designed by players of The Sims. The companies received 1,000 digital entries uploaded to the Sims website, then selected 60 outfits -- worn by Sims, of course -- to feature on a virtual runway show hosted by Yahoo. The show got more than 500 million views, and about 100,000 people voted on the outfits.

Today, H&M came out with a real-world version of its winning pick (virtual one pictured above). It's a black-and-white-striped number that can be worn as a tunic or a breezy sundress. It will sell for $14.90 at U.S. stores starting July 31.

-- Alex Pham

Image courtesy of Electronic Arts

Comments

[Domingo A. Trassens]

The popular computer games are really the “virtual face” of the people… They extend the real life of the human beings to the screen of the computer, and they transmit new “behaviors” and “habits” from the “machines” to the same people.

Domingo
http://www.comlab-corp.com
http://spaengclub.blogspot.com