Price increase hasn’t hurt Angels’ spring ticket sales
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An increase in the price of tickets for spring-training games has not hurt sales for the Angels. The team announced Tuesday that five of the team’s 15 scheduled exhibition games in Tempe, Ariz., are near sellouts, and sales are trending better than 24% over last year.
Angels pitchers and catchers report for camp on Sunday and will hold their first workout Monday. Position players report on Feb. 26 and will hold their first full-squad workout the following day.
Expectations for the Angels are extremely high this season since they signed slugger Albert Pujols to a 10-year, $240-million contract and pitcher C.J. Wilson to a five-year, $77.5-million deal on Dec. 8, additions that helped justify an increase in some ticket prices.
Tim Mead, the team’s vice president of communications, acknowledged that there was a ‘heavier bump than usual’ this year for spring tickets.
The most expensive individual-game tickets, for home-plate MVP seats, rose from $29 to $34, and field MVP seats rose from $23 to $29. Field box seats rose only $2, from $16 to $18, and lawn seats rose from $6 to $10.
Since Pujols and Wilson signed, the Angels have sold 4,000 new full-season tickets for the regular season. The team is on pace to sell at least 24,000 season tickets, and current sales of 22,300 season tickets represent an increase of nearly 1,000 over last year’s total. Luxury suite license renewals are also near 100% (27 total) renewal and are on pace to increase by 7% this season. The team has also launched an ambitious marketing campaign, with dozens of billboards, many featuring Pujols as ‘El Hombre,’ the Man, going up all over Southern California.
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-- Mike DiGiovanna