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Pac-12 Enterprises appoints a new executive

Pac3Bill Cella, who worked for ABC for 15 years and also for the world-renowned advertising agency McCann-Erickson, has been named chief revenue officer for newly created Pac-12 Enterprises, which is charged with getting the Pac-12 Conference media network up and running.

Cella will remain based in New York, according to Gary Stevenson, president of Pac-12 Enterprises.

Since 2008, Cella, 61, has been running his own company, the Cella Group, in New York.

Stevenson said Cella's  experience with college sports was a major selling point.

"Bill has sold a heck of a lot of college football and he has bought a heck of a lot of it," Stevenson said. "Bill will manage everything advertising- and sponsorship-related, and so many sports-marketing relationships are with people based in New York, it made sense for him and us to have an office in New York."

The new network is scheduled to launch in August and will have a national network and six regional networks.

Cella  was inducted into the Broadcasting and Cable Hall of Fame in 2008.

 “College athletics is a real passion of mine and being part of something this unique and innovative is a rare opportunity,” Cella said. “We are creating an unparalleled distribution footprint never before attributed to college conferences."


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