NBA: Miami Heat makes a music video
Last season the Miami Heat was the most hated team in the NBA, its players flooded with boos and jeers at every arena besides their own.
Even with a year's wisdom, it doesn't seem they're doing much to endear themselves to the public.
In an over-the-top display of bravado, members of the team have made a music video to introduce themselves in which they dance, pose and dust themselves to Kanye West's hit single "All of the Lights."
The Heat established itself as a villain last season when LeBron James announced on national TV that he was leaving the Cleveland Cavaliers to play in Miami, a move infamously dubbed "The Decision."
The team had assembled three of the top players in the league -- James, Dwyane Wade and Chris Bosh -- and they spouted unsubtle promises of a championship.
So, unsurprisingly, when the Heat was eliminated by the hardworking, humble Dallas Mavericks in the NBA Finals last season, the basketball world celebrated. Many loved watching the Heat lose and took special pleasure seeing James choke down the stretch.
You would think this season the Heat would have a different tactic.
They still have all the talent. But instead of focusing on being more likable, it seems they still want all of the spotlight.