Olympics will stay on NBC through 2020
According to The Times' Company Town blog, NBC faced stiff competition from Walt Disney Co., owner of ESPN and ABC, and News Corp. parent of Fox:
Many industry observers expected Disney to walk away with the games. However, while NBC and Fox each made bids for both the next two and next four Olympic Games, ESPN only bid for the 2014 and 2016 games and its bid was not as competitive, people close to the process said. The ESPN bid was for $1.4 billion, one person with knowledge of the matter said, and its presentation was shorter than pitches from NBC and Fox.
Photo: People stop to look at a set of Olympic rings illuminated in the harbor outside the Vancouver Convention Centre in 2009. Credit: Darryl Dyck / Associated Press / Canadian Press