Olympics will stay on NBC through 2020
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The Olympics will remain on NBC through 2020, thanks to an aggressive bid that will see the network paying $4.38 billion for the next four games.
According to The Times’ Company Town blog, NBC faced stiff competition from Walt Disney Co., owner of ESPN and ABC, and News Corp. parent of Fox:
Many industry observers expected Disney to walk away with the games. However, while NBC and Fox each made bids for both the next two and next four Olympic Games, ESPN only bid for the 2014 and 2016 games and its bid was not as competitive, people close to the process said. The ESPN bid was for $1.4 billion, one person with knowledge of the matter said, and its presentation was shorter than pitches from NBC and Fox.
Read more: ‘NBC holds on to Olympics through 2020 with $4.3-billion bid.’
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