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Northern Trust Open gets four-year extension for title sponsor

Photo: Steve Stricker tees off during the final round of the Northern Trust Open at the Riviera Country Club in 2010. Credit: Bret Hartman / Los Angeles Times. The long-running PGA Tour event in Los Angeles, re-energized in 2008 by title sponsor Northern Trust, will carry the financial firm’s banner through 2016.

The announcement that Northern Trust would extend its sponsorship for four more years was made Friday morning by PGA Tour Commissioner Tim Finchem, who praised the commitment of Northern Trust and also the addition of former Lakers star Jerry West as the tournament’s executive director.

West said that Northern Trust’s leadership had helped “re-establish the tournament as a major sporting event in Los Angeles.”

The tournament has been an L.A. fixture since 1926 and moved permanently to Riviera Country Club in 1973.

Since Northern Trust assumed the title sponsor role, it has raised more than $5 million for local charities, according to tournament officials.

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Photo: Steve Stricker tees off during the final round of the Northern Trust Open at the Riviera Country Club in 2010. Credit: Bret Hartman / Los Angeles Times.

 
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