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Laurel Richie named WNBA president

April 21, 2011 | 10:05 am

Lk0juinc Laurel Richie, a veteran marketing executive, has been named president of the WNBA.

Richie served most recently as senior vice president and chief marketing officer for Girl Scouts of the U.S.A., where she was responsible for the organization's brand, communications, publishing, marketing and Web-based initiatives. She has more than three decades of experience in consumer marketing, corporate branding and corporate management.

She will start on May 16 and will report to NBA Deputy Commissioner Adam Silver. Richie succeeds Donna Orender, who stepped down after the 2010 season to launch her own company.

“Laurel combines extraordinary marketing and brand management skills, with a tremendous enthusiasm to help evolve young women into leaders,” NBA Commissioner David Stern said in a statement. “She joins the WNBA at such an exciting time in its history and we know her expertise will be key to continuing the growth and success of the league.”


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Photo: Laurel Richie. Credit: Associated Press