Super Bowl XLV ticket prices are way up in secondary ticket market
Whatever the reason, StubHub officials are reporting that average ticket prices for Super Bowl XLV are more than 50% higher than last year, according to a report in the Sports Business Daily. As of Thursday, StubHub's average sales price for Sunday's Steelers-Packers matchup was $3,596; last year's Saints-Colts matchup had an average price of $2,386.
The report said that ticket unit sales volume has been about the same as last year's game, but the higher prices have created a gross sales revenue increase of more than 30%, with StubHub officials predicting Super Bowl XLV will become the company's highest-grossing event ever at some point this weekend.
As of Friday morning, the cheapest Super Bowl ticket on StubHub is $1,950; the highest price for a single ticket appears to be $65,000.
Also in the report, ticket metasearch engine FanSnap showed 4,332 tickets available with an average price of $4,189 as of Thursday night. That's 88% higher than the average price of $2,234 at the same time last year.
-- Chuck Schilken
Photo: Cowboys Stadium, site of Super Bowl XLV. Credit: Charlie Riedel / Associated Press