Sports Now

Sports news from Los Angeles and beyond

« Previous Post | Sports Now Home | Next Post »

Question of the Day: Which was your favorite Super Bowl commercial?

February 7, 2011 | 11:22 am

Writers from around the Tribune Co. weigh in on the commercials that aired during the Super Bowl on Sunday. Check back throughout the day for more responses and feel free to leave a comment of your own.

Diane Pucin, Los Angeles Times

I think I have to cheat here and offer two favorites.

The first is the bear who takes it kid bear on a trip to McDonalds for fries because he got good grades.

OK, that might not be the most healthful way to reward good behavior, but, heck, it’s what my mom did sometimes. And who doesn’t love bears?

And the Eminem salute to his hometown of Detroit, through Chrysler, was as good as a mini-documentary. Could he expand on that, give us more? That was our sense at our gathering when it was over.

Maybe if I’m Chrysler I’d have preferred more of the car to have been celebrated but clearly Eminem has strong feelings for his roots and that transferred over to Chrysler. And the production value? Wow. The film noir-ish sense added to the mood and made the spot a bit edgy but the chorus at the end made it feel traditional.

Most of the spots I liked had a family theme. Or animals. Or a family of animals. Might be time to take the dogs to McDonalds.

Hal Boedeker, Orlando Sentinel

This year's Super Bowl commercials showcased animals, from the Bridgestone beaver to the CareerBuilder chimps to the hardworking dogs of Bud Light.

But my favorite spot featured the Doritos pug dog, who was lovingly photographed like a glamorous Hollywood star.

The commercial had a straightforward underdog story: A man behind a glass door teases the little dog. The dog gets its revenge by knocking down the door and flattening the man. The dog wants those chips.

There was a good story behind the commercial as well: It was part of the Crash the Super Bowl contest that allowed the public to submit spots for Pepsi Max and Doritos.

The story gets better. The pug dog connected with viewers and tied for first -- with the Bud Light dogs -- in the USA Today Ad Meter.

So there's a big payoff for JR Burningham, the Web designer behind the Doritos ad. He will collect $1 million from Frito-Lay, Doritos' parent company.

Super Bowl Sunday is about winning the big prize. There's something so right about a Super Bowl commercial yielding a big prize.

I liked other commercials: Volkswagen's little Darth Vader, Best Buy's wacky use of Justin Bieber and Ozzy Osbourne, and the Snickers spot in which a log flattened Roseanne.

But for me, the pug dog made the biggest impression. There was something so beautiful about the way that animal ran across the screen.

Dom Amore, Hartford Courant

First, a confession: I’ve never completely bought into the Super Bowl commercials hype. I’ve always seen it as brilliant, but transparent commercial-for-the-commercial, to make us pay attention instead of going to the remote, the john or the buffet area.

But rather than be left out of the water-cooler conversations, I do sneak a peek. Nothing Sunday really jumped out; it won’t go down as a great game for commercials. Danica Patrick has no more shock value. The one commercial that did get me to say, ‘Oh, that was cool,’ was the Bridgestone commercial called “carma,” in which the guy swerves to avoid the beaver, then six months later the same beaver knocks down a tree to keep him from driving onto a washed-out bridge.

It was warm, fuzzy and funny, it was tasteful and, most importantly, it was effective. I’m talking about Bridgestone’s product this morning, am I not?


 

Comments 

Advertisement










Video