Christmas Day NBA games draw record television ratings
It looks like the NBA and its commercial partners are having a belated merry Christmas.
The NBA announced Monday that ABC and ESPN posted their highest cumulative audience ever for their Christmas Day coverage. ABC's double-header averaged a 5.5 Nielsen fast national rating, and ESPN's three broadcasts raked in a 1.8 household rating. Compared with last year's five televised games on Christmas, household ratings increased 45% on ABC and 20% on ESPN.
The Lakers' 96-80 loss to the Miami Heat drew ABC's highest rating (6.4) for an NBA regular-season game since the Lakers' 2004 Christmas game against Miami. The game drew a 45% increase in ratings over last year's game between the Cavaliers and the Lakers and earned a 15.0 rating in the Los Angeles market.
That might explain why it truly was a silent night in L.A. on Saturday.
-- Austin Knoblauch