ESPN and YouTube, together
July 13, 2009 | 1:23 pm
If you love ESPN and you are addicted to YouTube, hey, this is your lucky day.
Beginning today, ESPN and YouTube, in partnership, have an ad-supported channel on YouTube. The ESPN video player will be integrated into the ESPN YouTube channel and will offer a smorgasbord of all-sports content. You can find the new channel at www.youtube.com/ESPN.
ESPN will sell advertising on the channel, and Under Armour and LG Electronics are the first sponsors.
Content will include highlights from major sporting events as well as original ESPN programming and breaking news. "SportsCenter Right Now" -- a twice-daily capsule of top sports stories – also will be featured, as well as clips from "Outside the Lines," "E:60," "Mike and Mike in the Morning," "Pardon the Interruption" and "Around the Horn." Additionally, the original digital series "Mayne Street," starring Kenny Mayne, will be available, as well as special programming packages created around events such as the X Games.
ESPN’s agency, Weiden and Kennedy, created a special commercial spot to celebrate the launch of the channel. The spot can be viewed by clicking here.
-- Diane Pucin