How much does Tiger Woods winning matter to television?

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Apparently Tiger Woods matters 100%. That’s what the CBS television ratings showed Monday.

CBS Sports’ final-round coverage of the Memorial Tournament that saw Woods come from behind to win for his fourth time at the tournament started by Jack Nicklaus recorded a 100% gain from the same coverage a year ago. Tiger’s one-shot win over Jim Furyk had an overnight household rating/share of 3.6/9. Last year’s rating was 1.8/4 when the event was won by Kenny Perry and where Woods did not play.

-- Diane Pucin