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Super Bowl commercials meet the recession

Millerhighlife_teaserad_still_01_3Nowadays, it seems everyone is downsizing. Even those beloved Super Bowl commercials.

Beer company, MillerCoors, figured $3 million for a 30-second spot during the big game was a hefty price to pay for its "great value" beer, so it found an alternative: run a one-second ad instead.

The blink-of-an-eye commercials will feature actor Windell Middlebrooks, who is already the Miller High Life deliveryman in ads. Some of the one-second commercials will air across the nation beginning Jan. 26, but one will debut during the Super Bowl on Feb. 1.

Those with sharp eyes, or unaffected by alcohol, will spot them. If not, you can just sit at your computer and watch some of the classics.

-- James Wagner

Photo: A scene from one of the Miller commercials. Credit: MillerCoors

 
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