Sports Now

Sports news from Los Angeles and beyond

« Previous Post | Sports Now Home | Next Post »

Tiger Woods: prime advertising space available

November 24, 2008 | 10:21 am

Tiger Woods, right, and caddie Steve Williams in a 2003 file photo. Available starting in 2009: one of the most coveted billboard spaces in the world of sports. The price is negotiable, but the previous cost reportedly was more than $7 million a year. Contact: Tiger Woods.

The business relationship between the world's No. 1 golfer and General Motors will end at the end of the year, which means the Buick logo on Woods' golf bag will disappear. GM announced the move today, though Woods' agent, Mark Steinberg, said the decision to end the contract a year early was mutual.

You can expect competition for the newly available space, considering that whenever Woods is playing, his bag probably gets more TV exposure than that of any other player in the field.

A few things you can count on: You won't see the clever pitch that some struggling professionals have used on their bags in the past -- "this space available." You'll see that Tiger will have a relationship with a high-profile company for that coveted spot. You'll no longer have to watch Buick commercials on television and try to envision the unlikely scenario of Tiger Woods actually getting behind the wheel in a Buick Lucerne.

-- Mike James

Photo: Tiger Woods, right, with caddie Steve Williams, in a 2003 file photo. Credit: Jay LaPrete / Associated Press